People buy from people they trust, so successful dental practices make it their priority to focus on winning a patient's trust from the minute they start researching treatment online. Many dental websites provide technical treatment information and basic contact details but fail to convey the personality of the practice and the team, the case studies of past patients and the visual proof of completed treatments, all of which help to engage and reassure new patients.
Having created over 1,000 dental websites over 18 years, one of the key frameworks that successful Dental Focus clients use to make their websites powerful, emotional, and a cut above the competition is the "7P's", coined by Coach Chris Barrow. This is about personalising your website to ensure that it reflects your practice and everything that you have to offer. Your practice is much more than the treatments that you provide, and the 7P's ensure that you don't miss anything out by addressing Profile, People, Premises, Prices, Promises, Proof and Products.